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Une brève histoire des médias d'information.
Découvrir la presse, Internet, la télévision, et la radio.
Identifier les médias et les supports vers qui l'on peut communiquer.

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Mieux connaître les journalistes.
Mieux anticiper leurs besoins d'informations.
Comprendre comment marche une rédaction.
Trouver les bons journalistes pour ses produits ou services.
Créer son fichier presse.

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Savoir précisément ce que les journalistes attendent de vous.
Concevoir la bonne information au bon moment.
Créer sa propre actualité.

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Les questions à se poser avant de rédiger son communiqué de presse.
Les contenus obligatoires.
La rédaction concrète d'un communiqué de presse.
Du communiqué au dossier de presse.
Les informations que l'on trouve dans un dossier de presse.

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Les bons formats pour communiquer.
Petits déjeuners de presse.
Conférences de presse...
Etc.
Bonus : nos trucs indispensables pour réussir ses relations presse.

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Téléchargez gratuitement notre E-Book 50 Questions business

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